NUTELLA 3 KG XL JAR

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There are 52 hazelnuts in every 14-ounce jar of Nutella, according to its advertisements. Hazelnuts make up about 13 percent of the product. 7. IT’S BIG BUSINESS. Over a century later, chocolate again became expensive and scarce due to rationing in Europe during World War II. An Italian pastry maker named Pietro Ferrero once again turned to the mighty hazelnut for salvation in 1946 and created Pasta Gianduja; three years later he altered the recipe to make the treat spreadable. In 1964, Pietro’s son Michele tweaked the recipe slightly and renamed it “ Nutella.” 2. ITS PREDECESSOR WAS NAMED AFTER A CHARACTER FROM ITALIAN COMMEDIA DELL'ARTE. In a string of new initiatives from Ferrero Travel Market, the company is now set to launch new Nutella platform, ‘Hello World’, that will be rolled out in travel retail from February 2018. We wanted to attract the shopper through multiple touch points, interact with him with fun activities and showcase our new travel-exclusive range. We look forward to working with retailers to roll this out worldwide early next year.”

In 2015, Ferrero slapped a rogue Nutella cafe scheduled to open in Brooklyn with a lawsuit. First, the restaurant was to be named the Nutelleria, but changed to Nuteria over legal concerns. Unfortunately, Ferrero still thought the Nutella-themed restaurant had too similar of a name to its own brand, and filed suit. The cafe closed in May 2015, as did, presumably, dreams of Miami and Los Angeles outposts. However, the New York location of the Italian market Eataly does have a Ferrero-approved Nutella bar. 15. NUTELLA HAS A SMEARED REPUTATION. Kinder has intensified the focus on children’s gifting products, following the successful launch of Kinder Pilot as the ambassador of the Kinder brand. The roll-out of Kinder Pilot is said to have raised the brand’s visibility in travel retail considerably, and this year Kinder has launched two new travel retail exclusives designed to appeal to the children’s gifting segment.With three flavours available, the Kinder Miniatures collection will have excellent visibility in stores and is sure to prove a hit with retailers and consumers alike,” Ferrero stated. The third new launch is the ‘Nutella Ultimate Kit’, a jar-shaped tin containing a 180g pot of Nutella spread, a spreader and a place-mat. Heading the launches is the new Ferrero Golden Gallery range, which includes the popular Ferrero Rocher, a whole hazelnut surrounded by layers of crispy wafer, creamy filling, milk chocolate and finely chopped hazelnut pieces; and Ferrero Rondnoir, with fine wafer and rich creamy cocoa filling and a dark chocolate covered hazelnut. Ferrero described the Kinderino Sailor T7 as eye-catching on the shelf and believes it will attract sales in airports and on ferries and cruise-ships.

Another new launch from the brand is a collectable ‘Say it with Nutella’ gift box that contains a 350g jar with an ‘I love you’ or ‘For you’ printed label.

The assortment also features four new praline flavours: Cappuccino, combining the flavour of coffee and milk within a crunchy shell; Manderly, a crunchy specialty with a hazelnut cream filling and a taste of almond; Tenderly Nougat, with citrusy notes of a nougat filling and a whole hazelnut covered in milk chocolate; and Tenderly White, with white chocolate and a whole hazelnut. Over the last 18 months this has included substantial development of the Kinder category around the highly successful Kinderino aviator platform. The new Nutella and Tic Tac travel exclusive collections have been very well-received and have added value to these brands in the global business.